Executive Team
Steven Weinstock
Steven Weinstock is the Emmy award winning producer, co-founder and President of True Entertainment. Under his guidance, True has grown rapidly into a leading television and film production company dedicated to the craft of storytelling. True currently produces programming for Discovery, TLC, Lifetime, National Geographic Channel, Hearst, Style and VH1, among others. This year, Mr. Weinstock was awarded his most recent Emmy as an executive producer on the TLC series, A Baby Story.
In 1997 Mr. Weinstock co-founded and was President of New York Times Television, a unit of the New York Times Company. At NYT-TV, Mr. Weinstock created and oversaw award-winning programs for Showtime, ESPN, Discovery, TLC and other broadcasters. Among these were Trauma: Life in the ER for TLC and The Season for ESPN.
Prior to founding True Entertainment, Steven Weinstock, a nine time Emmy award-winning producer, has been producing news and information programming since 1975. As a producer at CBS News in 1979, he won his first Emmy Award for CBS Reports: Murder, Teenage Style with Ed Bradley.
As an executive producer and development executive at PBS for eight years, Mr. Weinstock produced national specials for Fred Friendly, Charlie Rose, and Charlayne Hunter Gault among others. Weinstock also created and executive produced the critically acclaimed Edge series, an innovative television magazine show that examined America through its popular culture and was hosted by ABC News correspondent, Robert Krulwich. Before that, Weinstock was the creator and executive producer of Channel 13ıs Emmy award winning nightly public affairs show, The Eleventh Hour.
Weinstockıs other broadcast credits include several primetime national specials: CBS Reports: Bittersweet Memories: A Vietnam Reunion, with Bill Moyers and for PBS, The Agony of Decision with Fred Friendly, and Idols of the Game, a six-hour primetime documentary mini-series for Turner Broadcasting.
Glenda Hersh
Glenda Hersh is the co-founder of True Entertainment and President and founder of Mad River Films. A leading television and film production company dedicated to the craft of storytelling, True creates non-fiction programming with the feel and emotional impact of fiction, and fiction programming with the grit and realism of documentary.
Previously, she was a principal in The New York Times-owned NYT Television and it’s precursor, Video News International. In her four years at NYT Television, Hersh developed and produced hundreds of highly acclaimed reality and documentary programs, helping usher in a new era for non-fiction television. Among these were Trauma: Life in the ER, a groundbreaking, award-winning and highly rated series currently in its seventh season, ESPN’s The Season, and a number of highly rated reality series for TLC, including Police Force, Paramedics, and Maternity Ward. Her shows were nominated for five Emmy awards.
At VNI, Hersh was a pioneer in the world of digital filmmaking, producing the first television series shot and edited on digital tape. She also oversaw a network of dozens of video journalists around the world and produced programming for ABC’s Nightline, CBS, BBC, Discovery and others. In 1994, Hersh helped set-up two ground-breaking TV stations -- TELEZURI in Zurich, Switzerland and the Associated Newspaper’s 24-hour local news station, CHANNEL ONE, in London.
Prior to this, she was a writer and producer for ABC News' Good Morning America and for WTN in New York. Before moving into television, Hersh was a print journalist. She was a Washington correspondent for Agence France-Presse, and covered Mexico and the wars of Central America for United Press International. Hersh received her BA in History from the University of Toronto, and her MS in Journalism from Columbia University.
